Sports Zone

This is the only store in KW (that I know of) that has a figure skating section. It's a bit messy in that section, but not to the point where you're tripping over things. I've been to all the other sports stores and sections in Waterloo and each of them have maybe 2-4 models of figure skates, and then an entire wall of hockey skates. The only exception is RIM Park, but not only are they closed on weekends, they charge a premium for the same items. Sports Zone is also one of the only places around here where you can buy used skates and trade in old ones.

The staff were very helpful and knowledgable, and I especially liked how they have a retired professional figure skater on their team. The advice they gave me was invaluable, and I left feeling like I knew everything I needed to know about choosing the right equipment and how to use them properly. They go above and beyond when dealing with customers, and they care a lot about helping their customers find the right sports equipment based on their needs.

If you're new to skating, I definitely recommend coming here. If you're more experienced and want to increase your skating difficulty, the store offers competitive level skates, custom fitting, and blade mounting. There are sections for other sports, but a good portion of the store is dominated by ice sports.

Very friendly and knowledgeable about there items they sell

If you're a goalie or goalie parent - this place is for you. Lots of goalie equipment (new and used) that won't break your budget. FYI - there lots of stuff for skaters too . Baseball and lacrosse items as well

Great customer service, they go above and beyond. Keep up the good work!

Sport Store, excellent selection and extensive skate new and used selection for both hockey and figure skating. Something for everybody. Only giving 3 stars however as the store is often messy especially the figure skating area for dresses and apparel. Still recommended retailer